Workshop Learning Objectives
In today’s workshop, you will learn:
What is Predictive Analytics
How IBM’s SPSS Modeler can be applied to:
Predict customer churn
Identify the best products to offer a retail customer using Market Basket Analysis
Predict what manufacturing equipment will fail in order to fix before it breaks
Organize a bank’s customers into segments and recommend a marketing strategy
How four businesses implemented predictive analytics solutions and
created significant value
Why businesses like these are choosing IBM SPSS
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