Exercise 4: Segmentation
Purpose:
Learn how to execute Segmentation in SPSS Modeler and why.
SPSS Modeler Exercise Objectives:
Execute an Auto-cluster node in order to segment customers
Explore customer segments using visualization tools
Identify a segment to target for a campaign
Scenario:
Big Z Bank wants to align their marketing strategy and offerings to
better meet customer needs. To accomplish this, you will segment their
customers and explore the customer segments using visualization tools.
Big Z Bank
Comments to this Manuals