Model Techniques
Classification
Predicting Yes/No (flag)
questions; examples:
Churned, Not churned;
Failed, Not Failed
Multiple Choice: e.g.,
Red, Yellow, Blue
Numeric: e.g., lifespan
Association Rules
(Market Basket)
Creating rules of item
association based on
historic behavior;
examples: analyzing
items purchased together
(same shopping cart)
Segmentation
(Clustering)
Grouping things based
on similar attributes;
e.g., customers,
prospects, products,
businesses
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