Predictive Analytics? We do it everyday
Personal model: when to drive in to work
First day on job
• Address
• Google Maps
• Device
Day of
Week
M-F
7:30 -8:45 Else
Weekend
Anytime
Six Months
• Day of Week
• Time of Day
• Holiday
Twelve Months
• Construction Patterns
• School Calendar
• Weather / Season
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