Cradlepoint MBR1400W Specifications download pdf (Page 26)

Case Study: XO Communications

Solution:

Benefits:

The company’s new ability to pinpoint and preempt customer churn:

 Reduced customer churn from 1.9 percent to 1.4 percent in the first year

 Increased retention rates by 60 percent.

 A 376 percent annual return on investment. The project paid for itself

within five months, and provides an annual net benefit of over $3.8 million.

Deployed IBM SPSS predictive analytics to identify at-risk customers, enabling

client services agents to focus their proactive outbound “health check” calls.

Created – and score each month – a statistical model that scores all customers

on likelihood to churn. Client service teams contact high-risk of churn customers

and proactively ensure if their service needs are being met.

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Cradlepoint MBR1400W Specifications Page 26