Cradlepoint MBR1400W Specifications download pdf (Page 37)

Case Study: First Tennessee

Company:

Business Challenge:

First Tennessee wanted to switch from being product focused to customer

focused, and also wanted to spend their marketing dollars more effectively.

First Tennessee also observed they a rapid increase in customer data volume, but not

with a concomitant increase in customer insight.

First Tennessee wanted a solution that would be intuitive and easy to use.

First Tennessee Bank, a Memphis-based bank with more than $25 billion in assets.

First Tennessee Marketing collected more than 200 data elements to promote

offerings and services for its core consumer product areas.

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Cradlepoint MBR1400W Specifications Page 37